New Thinking for the Association Conference

A few days ago, I wrote about  “How to make your conference not suck” and today I read about the same thing. A great post was dropped in my lap by Jeff Hurt, you can check out his blog, or follow him on Twitter, he always throws out some brilliant little nuggets.

The post is by Andrew Hyde and it details the success of Boulder Start Up Week….here is your excerpt:

Last week we tried a little experiment out.  We planned a conference that was 100% distributed, 100% volunteer, 98% free and open (one event had tickets that went to charity).  We called it Boulder Startup Week.

The result?  We had coffees, coworking, hikes, bikes, Ignite Boulder, demo nights, and a whole lot of one on one amazing interaction.  55 events in 5 days, and it was a smashing success.  One so big I would be very, very, very scared if I was a conference venue or professional organizer.  I see the death of the modern conference. Click Here to Continue….

Professional conference people can get a lot out of this post, Andrew has not just given you some great ideas for your next event, he has written an easy road map for anyone to follow.

Industry associations and trade groups, listen up. If you are not trying new things, I would give this road map a try. I would try and do something different because I know that you are losing attendance, you are losing sponsors and you are losing credibility year after year, conference after conference.

Or do you just want to keep going with the status quo………that worked really well for General Motors.


Keith Johnston

Keith Johnston

Keith is the Managing Partner of i3 Events but is most widely known as the outspoken publisher of the event industry blog PlannerWire. In addition to co-hosting the Bullet List and Event Tech Pull Up Podcasts, he has been featured in Plan Your Meetings, Associations Now, Convene, Event Solutions, and has appeared on the cover of Midwest Meetings Magazine.

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