Is Your Marketing Disgusting – Here is an Example

Disgusting Marketing

<<PLEASE READ the comment below by Jill with LindenLine, they are the people that created the marketing piece that I have written about in this post. After you read her comment, it may change how you VIEW this piece. It did me… In my reply, I did explain that if they had told the story that she told in her comment, this would have been an entirely different post. We could have been having a conversation about someone doing GOOD marketing. After reading her comment and understanding a little better, I would say that LindenLine did this with the best intentions, it is the message that was delivered in a way that no one understood. That is still the fault of the messenger but it certainly will make you look at this with a different light.

I am going to put this back out there and let everyone see my comment and Jill’s, let me know your thoughts and if it changes your perception of the piece>>

I will never really understand what the heck people are thinking with their marketing programs…. remember the Aqua Teen Hunger Force bomb scare in Boston in 2007….that was a doozy.

Maybe it is just me, but I have an issue with the following marketing piece that landed in my inbox the other day from LindenLine. I find it horribly tacky, strongly distasteful and downright disgusting.

September 11 profiteering

I am sorry, but my thinking says that trying to capitalize and make a buck off of the memory of the 3000+ people that perished on that September morning is wrong.

Somewhere there is a marketing manager that actually thought that this was a good idea. They all sat around a table and said “this is great!”, “WOW, We are gonna get some sales with this sucker!”……..and maybe they will, but it almost seems like dirty money.

As far as I know, LindenLine is not even giving any of the profits to a benefit or other charity and they used a picture of one of the family members… I have to wonder if they got permission for that.

Gee, maybe they should come out with a special set of pins for the Madrid Train bombings or the 7/7 UK victims! I know perhaps they should have a specially imprinted pool float to commemorate the Indonesian and Japan Earthquakes and Tsunamis. Speaking of Japan, how about a glow in the dark key chain for the nuclear disaster……..oh and lets not forget… a custom wind sock for the anniversary of Hurricane Katrina!

I am all for making money, it’s a good pursuit, but there has to be a limit. You must exercise common sense and decency.

How are the victim’s families going to feel when this lands in the their inbox.

It is a fact that there are people on LindenLine’s mailing list are connected to the victims. I am the proof. I am only thankful that the person that I knew was a passing acquaintance, a friend of a friend and not a sister, an aunt, a mother, a father or God forbid, a child.

Shame on you LindenLine, Same on YOU.

Let me know what you think, I am very interested to know how others view this as it will probably become a trend over the next few months.

Keith Johnston

Keith Johnston

Keith is the Managing Partner of i3 Events but is most widely known as the outspoken publisher of the event industry blog PlannerWire. In addition to co-hosting the Bullet List and Event Tech Pull Up Podcasts, he has been featured in Plan Your Meetings, Associations Now, Convene, Event Solutions, and has appeared on the cover of Midwest Meetings Magazine.

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