Images are Essential to Your Event

About once per year, my seven year old son accompanies me to a client event. He does this with the client’s enthusiastic permission as the event is pretty kid friendly (it deals with animal behavior).

This year he is finally old enough to understand and (kinda) appreciate what many of the marine mammal trainers, PhDs, animal behaviorists, and dog trainers are talking about. Since the young lad fancies himself a photographer and amateur movie maker  we tasked him with taking still images of the event when we were not using the cameras….

This is a shot that he captured on the last day of the event while the closing speaker was getting ready….

Event Photography

I do think that events run in the blood because these are some of the other images that he captured over the 4 day event.

Images are very powerful.

Images are amazing tools for keeping connected with your attendees. Throughout the year you will find times when you can pull out images to share via your website, in emails, and in social media posts. One good image could find one hundred uses and spread your message far and wide.

Now, my son has had a camera in his hands since he was about four years old but the fact that he was able to capture these great shots should give you confidence that someone in your organization is pretty handy with a camera and even if you cannot hire a professional photographer, you should be able to get some good shots.

The old saying goes “every picture tells a story”….. what are pictures saying about your event?

Just to show that we actually do let my son (Carter) use the camera, here he is last summer…. the picture taken by my niece (also an awesome photographer).

Carter Camera
Keith Johnston

Keith Johnston

Keith is the Managing Partner of i3 Events but is most widely known as the outspoken publisher of the event industry blog PlannerWire. In addition to co-hosting the Bullet List and Event Tech Pull Up Podcasts, he has been featured in Plan Your Meetings, Associations Now, Convene, Event Solutions, and has appeared on the cover of Midwest Meetings Magazine.

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