Google Plus and Your Conference or Event

I have been telling clients for a while that they should avoid a big investment (time or money) in Google+ because it really is not taking off the way that it should have. I guess only time will tell if it really ever will. Perhaps Facebook’s huge IPO today will scare some people into using it.

To convince myself that I am charting the right course, I have been asking colleagues and friends if they are using G+ and the answers have simply been “no” from friends and “not really” from colleagues. Very few people that I interact with are even aware that it still exists.

I followed up those inquiries last night while speaking to a class of about 50 college students about social media for meetings and events.

When we started I asked the following questions and received the following answers:

  • Who is using Facebook (all hands went up)
  • Who is using Twitter (about half the hands went up)
  • Who is using Google+ (ONE hand went up)

I came back with a follow up question to the one G+ user:

  • Do you use Google+

The answer was a shrug and “not really”.

This is the state of G+, it is a social network with very little social that simply cannot put butts in the seats.

What are your thoughts on G+?

Keith Johnston

Keith Johnston

Keith is the Managing Partner of i3 Events but is most widely known as the outspoken publisher of the event industry blog PlannerWire. In addition to co-hosting the Bullet List and Event Tech Pull Up Podcasts, he has been featured in Plan Your Meetings, Associations Now, Convene, Event Solutions, and has appeared on the cover of Midwest Meetings Magazine.

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