Event Planning Thoughts – Mobile Event Marketing

We’ve all seen them: Vehicles ranging from big trucks to BMW Minis with powerful graphics promoting brands we all know. We have seen them rolling down the freeway, at a festival, concert or even parked at the edge of your company parking lot. That trailer parked in your company lot might represent the new inventory software your company is considering, another seen at last nights Stones concert might be from a company wanting you to choose a new game system or even deodorant. Mobile event marketing. 

What most marketers are surprised to learn is that Mobile Marketing campaigns are actually quite affordable, in the same league as tradeshows and other marketing programs.

Mobile Event Marketing Events offer so much more in return including:


  • Tours can be local, regional or national Flexible- Vehicles can range from large custom-designed trucks, Jeeps, and cars to motorcycles and even bicycles

Hands-on Exposure

  • Can be combined with “street level” events including demos, sampling and contests


  • Customer impressions from these events rival that of traditional advertising

Cost Effective

  • Events make your customers more receptive to other forms of advertising and can be combined with print, television, radio and web


  • Brings you to the customer; not the customer to you

Builds Buzz

  • Dedicated street teams are knowledgeable and excited about your products and services

The cool thing about mobile marketing events is that they can be anything to anyone.

They work for b2b, b2c, vertical, horizontal. Starbucks does them, Honda does them, whatever cola company that make aquafina does them…………. Even a small division of Hitachi that makes a part for mining operations does mobile events.

Shouldn’t everyone………………..

I published this in 07 and it still holds true today, now more than ever. It is important for companies and brands to connect with their customers and be remembered.

Keith Johnston

Keith Johnston

Keith is the Managing Partner of i3 Events but is most widely known as the outspoken publisher of the event industry blog PlannerWire. In addition to co-hosting the Bullet List and Event Tech Pull Up Podcasts, he has been featured in Plan Your Meetings, Associations Now, Convene, Event Solutions, and has appeared on the cover of Midwest Meetings Magazine.

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