Drowning in Social. Yep. I have been there, just like 1000 other conference planners. I have a conference planning client who is starting to slip beneath the waves just thinking about the marketing of their conferences in 2016.
Now, it should be said that this client is not new to social media and content marketing. They have been quite successful, leading to phenomenal growth over the past couple of years. So what could possibly be different? How about just being successful? Being on top is like having an anchor tied to an ankle, pulling them under the pristine waters of Dread Lake.
Up to now, doing well at social marketing has been pretty organic. They would post about their conference, their speakers, attendees, and sessions when and where the feeling struck, and it worked because their audience was just waiting for those interesting, fun posts, and the more people that liked their posts, the more popular their conference got, the more their conference grows, the more work it takes to make it successful, the more work the conference takes, the less time they have to rely on organically posting to their social media accounts which they know will eventually lead to less engagement, which will cause them to start to slide out of the consciousness of their audience, which will cause them to lose attendees…. under the waves they might go. But we won’t let that happen… We are getting our social-groove-plan on to help them rock that social conference stuff.
Conference Planners Need a Social Media Checklist
You might want a plan, too, and if you do, starting is the hardest part. Here is a nifty little infographic from the folks at The Whole Brain Group. They have put together this simple-to-follow checklist to help you understand your social media/content marketing. Now, this is not written specifically for conference and event marketing, but what the hell, it works right.
Let it be said – This is not a complete rockstar plan to move you into the stratosphere of conference marketing superstardom. It is just a start… but when you are in the water flailing around, it is nice when someone throws you a line.
