So, I have been writing a lot lately about making your event different, mixing things up with different styles and timings to spice up the attendee experience. I have, it seems forgotten to include a very important point. Content is still King.
You can have the most wiz bang conference experience that blows attendees away but if your content is crap attendees will still have a miserable experience.
So, that being said, it is crucial to creating a unique event experience, but it is also important to populate your speaker roster with persons who are going to engage, enlighten and entertain your attendees as well as educate them.