Content is Still King of Conference Planning

So, I have been writing a lot lately about making your event different, mixing things up with different styles and timings to spice up the attendee experience. I have, it seems forgotten to include a very important point. Content is still King.

You can have the most wiz bang conference experience that blows attendees away but if your content is crap attendees will still have a miserable experience.

So, that being said, it is crucial to creating a unique event experience, but it is also important to populate your speaker roster with persons who are going to engage, enlighten and entertain your attendees as well as educate them.

Keith Johnston

Keith Johnston

Keith is the Managing Partner of i3 Events but is most widely known as the outspoken publisher of the event industry blog PlannerWire. In addition to co-hosting the Bullet List and Event Tech Pull Up Podcasts, he has been featured in Plan Your Meetings, Associations Now, Convene, Event Solutions, and has appeared on the cover of Midwest Meetings Magazine.

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