Category - Web Tools

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Dropbox for Gmail Allows Meeting Planners to Send Huge Files to Anyone
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Meeting Planners meet The Wallrus
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Event Creatives were not Born Cheap – Makerbook can Help
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4 Tips to Increase Conference Registration Conversion Rates
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Canva – The Event Marketing Graphic Design Tool You Need

Dropbox for Gmail Allows Meeting Planners to Send Huge Files to Anyone

File Storage for Meeting Planners

Dropbox has had a Chrome extension for quite some time but recently they made a few improvements that makes it even better for all us meeting planners and everyone else in the events industry. We think that this integration is so important that we decided to get off our butts and actually post about it on a Friday! Read More

Meeting Planners meet The Wallrus

Meeting Planners Social Media Twitter Wall

I am the Walrus… Coo, Coo, Kachoo. Oh wait, this is not an article about the Beatles. I made a mistake. This is an article about the one thing that everyone should do at events but no one knows how to do, even though the most basic forms of the technology are almost 10 years old . We can fix that, because I am the Walrus… Oh crap, I am not the Wallrus, they are the Wallrus and of course we are talking about Social Media Visualization, AKA, the Twitter Wall, whatever wall, which has now become the Social Media Wall and in this case, the Twitter and Instagram Wall which are really the only two social media streams that matter at a meeting or event and they are now why we to spell Walrus, W-a-l-l-r-u-s. Get it. Corny yes but the tool is cool and corny is the new hip. Just ask anyone that works with me. Read More

Event Creatives were not Born Cheap – Makerbook can Help

Creative Resource for Events

Event Creatives are always looking to save a dime because, let’s face it, most event budgets suck… Not because they want to suck, they just do.

Rather than complain that we don’t have the money for this or the money for that, we are always on the lookout for places where we can get good stuff cheap or free so that our events and conferences can look their best. Kinda like finding that really awesome shirt at TJMaxx… No one has to know that you didn’t pay full price. Read More

4 Tips to Increase Conference Registration Conversion Rates

Conference and Event Registration Conversion

Nearly 90% of marketers today place an increased emphasis on conversion rate optimization (CRO) – and for good reason. In the meetings, travel and hospitality industry, CRO is the key to more registrations — and more importantly, more customer relationships made.

Some CRO tips are universal. But there are other strategies and tactics that can be customized to your specific industry audience.

To help maximize your marketing efforts, we’ve created a list of four ways to capture more conversions specifically tailored to professionals looking to increase registrations and bookings. The recommendations are based on findings from our 2015 Form Conversion Report, which was built on data gathered from more than 650,000 form users. Read More

Canva – The Event Marketing Graphic Design Tool You Need

 

Canva for Event Marketers

A picture tells a story, see the world in an image, you oughta be in pictures, a picture is worth a thousand words… Blah, blah, blah.

Old sayings, draped in cobwebs, hanging in the attic…. and yet, they are true and stand the test of time. The right image makes the written word come alive, an image can spur a fence-sitter into making a decision, and a well crafted image can increase the connection an association or event marketer has with their members and attendees.

Images matter.

Images are a must have for association and event marketing in the internet age because they capture attention and make people with three second attention spans pause long enough to look a little deeper at what you are trying to tell them. I would venture to say that images are one of the most mission critical things that you can add to your association’s or event’s web content. Read More

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