Drowning in Social. Yep. I have been there, just like 1000 other conference planners. In fact, I have a conference planning client that is starting to slip beneath the waves just thinking about thinking about the marketing of their conferences in 2016.
Now, it should be said that this client is not new to social media and content marketing. They have been quite successful in the past which has led to some phenomenal growth over the past couple of years. So what could possibly be different? How about just being successful. Being on top is like having an anchor tied to an ankle and it is pulling them under the pristine waters of Dread Lake. Read More