Category - Social Media

Social Media for Events, Meetings, Conferences, Trade Shows

1
Social Media for Conference Planners – A Checklist
2
How to Use Technology to Entertain and Engage your Conference Audience
3
Meeting Planners meet The Wallrus
4
Why Your Conference Needs a Social Media Calendar and How to Create One
5
Can You Use that Image for your Conference Marketing

Social Media for Conference Planners – A Checklist

Conference Planners need a social media plan to market their events

Drowning in Social. Yep. I have been there, just like 1000 other conference planners. In fact, I have a conference planning client that is starting to slip beneath the waves just thinking about thinking about the marketing of their conferences in 2016.

Now, it should be said that this client is not new to social media and content marketing. They have been quite successful in the past which has led to some phenomenal growth over the past couple of years. So what could possibly be different? How about just being successful. Being on top is like having an anchor tied to an ankle and it is pulling them under the pristine waters of Dread Lake. Read More

How to Use Technology to Entertain and Engage your Conference Audience

Use Technology to Engage Your Audience

How often do you use your phone for anything other than a phone call, text message or email?

Quite often, right? Jump on the tube in the morning and over half the people will be listening to music, playing a game or reading a book on their Kindle app. Most of us can’t make it through a meal without feeling the need to check our phones, so why not give your event attendees a reason to look at a screen. Read More

Meeting Planners meet The Wallrus

Meeting Planners Social Media Twitter Wall

I am the Walrus… Coo, Coo, Kachoo. Oh wait, this is not an article about the Beatles. I made a mistake. This is an article about the one thing that everyone should do at events but no one knows how to do, even though the most basic forms of the technology are almost 10 years old . We can fix that, because I am the Walrus… Oh crap, I am not the Wallrus, they are the Wallrus and of course we are talking about Social Media Visualization, AKA, the Twitter Wall, whatever wall, which has now become the Social Media Wall and in this case, the Twitter and Instagram Wall which are really the only two social media streams that matter at a meeting or event and they are now why we to spell Walrus, W-a-l-l-r-u-s. Get it. Corny yes but the tool is cool and corny is the new hip. Just ask anyone that works with me. Read More

Why Your Conference Needs a Social Media Calendar and How to Create One

Social Media Calendar for Events

Most EventProfs know what an editorial calendar is but how about a social media calendar. For conferences, events, and associations, scheduling social posts can be the perfect way to ensure that you are getting things right and not missing out on opportunities. Social media may seem like it is all random and fun but there is science behind when conferences and events should post.  Read More

Can You Use that Image for your Conference Marketing

Young woman think with yes or no choice looking up isolated on w

I know, I know. I have been on an image kick lately. I think that my brain is stuck. First there was the post on Canva, the amazing graphic editing tool and there were all of those cool places that you can find stock photos. I may be stuck on this little issue, but at least it is timely and important.

I know that this is an important subject for three reasons. Number 1 happened Yesterday, I was looking at a conference website and found an image that was obviously taken from the internet. Number 2, last week I had a client ask a specific question about image use. Number 3, just because. Read More

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