Instagram is an easy win for conferences and events. How do I know? I know because Forrester studied 2,500 brands on Facebook, Twitter, and Instagram. They found that Instagram posts had 58 times more engagement per follower than Facebook and 120 times more engagement per follower than Twitter. You don’t have to read more than that […]
Category: Social Media
Social Media for Events, Meetings, Conferences, Trade Shows
Spam and the Event Marketer – Canada Style
So our most awesome neighbors to the north… they are awesome aren’t they… they are the kind of neighbors that would lend you a cup of sugar, bring beer to your party, bail you out of jail..That kind of awesome…wait… wait…train of thought… Anyway, our amazing neighbors to the north have just signed into being, […]
YouTube for Conferences and Events – Infographic
Today we are talking about YouTube for conferences and events. Wait, what? Down in the back, you have your hand up… Good question and we can tell you that was debunked for our industry over a decade ago. Posting your conference videos on the web will NOT cannibalize your live audience. It won’t. Really, stop […]
GIFs Arrive to Twitter – Meeting Planners Dance
Animated GIFs, those little animated images that are popular on Pinterest and Tumblr have finally made there way to Twitter which will make Twitter even more popular with the masses (and me) than it is today. Imagine. The cool kid getting even cooler.
The Ultimate Social Media Sizing Cheat Sheet for Event Marketers
This graphic R-O-C-K-S. This is by far one of the most useful things that I have ever found for event planners and marketers (and me). Using this graphic as a guide, you now have the proper sizing for almost every social network that matters and for every situation that might pop up including cover photos, […]
