It is not uncommon for session topics to be chosen by a group of very well-meaning educated people sitting around a conference table pretending they think they have all of the answers. In fact, it is so common that it is probably going on in hundreds of conference rooms around the world as I type. […]
Category: Social Media
Social Media for Events, Meetings, Conferences, Trade Shows
CVB Twitter Failures
So, I dumped 50% of the CVBs I follow (also many others as well, but that is for another time). I am not done either, I just got tired and needed to stop the madness and recharge the batteries. My unfollowing was not carpet bombing, it was a surgical strike. A tactical move to ensure […]
How Event Marketers are Killing Email Marketing
Notice I did not say dead. I said it was no longer effective. The main reason it is no longer effective is that the average person has tuned it out, much like television and radio commercials. I have rules set for every piece that comes into my inbox that direct 98% of it to a […]
Do Not Fail at Social Media
If you are having an event and do not have a social media strategy, you are not only behind the eight ball, you are going to lose. The type of event does not matter, whether a conference, tradeshow or even an internal sales meeting, having a sound strategy is crucial to your success. It is […]
Hotels and Twitter – Why Some Succeed with Meeting Planners and Others Fail
Meeting Planners use twitter every day, it is a very useful tool and I am one of its biggest fans and yes, I know that it makes no sense. Really, twitter makes no sense, but still, for some inexplicable reason, it is one of the best marketing tools on the block. On any given day, […]
