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Category: Social Media

Social Media for Events, Meetings, Conferences, Trade Shows

Why Your Conference Needs a Social Media Calendar and How to Create One

Most EventProfs know what an editorial calendar is but how about a social media calendar. For conferences, events, and associations, scheduling social posts can be the perfect way to ensure that you are getting things right and not missing out on opportunities. Social media may seem like it is all random and fun but there is […]

Canva – The Event Marketing Graphic Design Tool You Need

  A picture tells a story, see the world in an image, you oughta be in pictures, a picture is worth a thousand words… Blah, blah, blah. Old sayings, draped in cobwebs, hanging in the attic…. and yet, they are true and stand the test of time. The right image makes the written word come […]

Content Repurposing for Better Association and Event Marketing

Content Marketing is not a joke, it is not a fad, and it is something that is never going away. In fact, the only thing that is unique about content marketing is that fact that we now call it “Content Marketing”.  Some brilliant marketer added a capital C and M to make it more “official” like… […]

12 Tips to Increase Twitter Conversion Rates

Twitter is an amazing vehicle for interacting with attendees and members. The size and scope of Twitter’s reach is just staggering and I think that every group, regardless of size will find that many of their members can be found sailing through the Twitterverse clicking links, meeting cool people, and having a grand ol time.