Category: Social Media

Social Media for Events, Meetings, Conferences, Trade Shows

Elon Musk Buys Twitter, How Will It Affect Event Industry Marketing?

Elon Musk Buys Twitter, How Will It Affect Event Industry Marketing?

The big news from the last week or so is that Elon Musk has bought Twitter. There is still plenty of speculation on what he’s going to do with it. There are plans for layoffs, changes to the verification blue tick pricing and a proposal to allow the return of banned users. There is also […]

Top Twitter Tips For Planners, Conferences, and Meetings

Top Twitter Tips For Planners, Conferences, and Meetings

Twitter is an important and pervasive social network. It has proved to be an essential tool for event and meeting planners. However, there are things you need to do to get the best out of it. In this episode, originally recorded as part of our 31 days of August, Keith and I share some top […]

The State Of Social Media, With Guest Tess Vismale

The State Of Social Media, With Guest Tess Vismale

What is the current of state social media, with regards to the event industry? In this episode, Tess Vismale from iSocial Execution joins us to discuss the various social media platforms like LinkedIn, Facebook, and Twitter. We also talk about Elon Musk, the benefits of Facebook Groups, and our favorite social media platforms. Don’t forget […]

The Decline Of Facebook Page Reach and What To Do About It

The Decline Of Facebook Page Reach and What To Do About It

In this episode, we talk about Facebook and the decline of Page reach. Our conversation is based around a video that was recently published by Michael Stelzner of Social Media Examiner. He details the experiments they carried out to increase reach, and the solution they eventually arrive at. Watch the video first then listen to […]

20 Great Social Media Tools for Event and Association Marketers

20 Great Social Media Tools for Event and Association Marketers

A little over a year ago, we posted a cool social media cheat sheet that helped event and association marketers understand the social media platforms that are effective with specific groups/demographics. After a quick review, the post is still pretty accurate and now we have found an infographic that could be considered a companion piece. The […]

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