Category - Event Marketing

1
Social Media for Conference Planners – A Checklist
2
8 Things to Avoid When Engaging Millennials at Meetings
3
Banner Ads, Conference Websites, and the Meeting Marketer
4
How to Use Technology to Entertain and Engage your Conference Audience
5
Meeting Planners meet The Wallrus

Social Media for Conference Planners – A Checklist

Conference Planners need a social media plan to market their events

Drowning in Social. Yep. I have been there, just like 1000 other conference planners. In fact, I have a conference planning client that is starting to slip beneath the waves just thinking about thinking about the marketing of their conferences in 2016.

Now, it should be said that this client is not new to social media and content marketing. They have been quite successful in the past which has led to some phenomenal growth over the past couple of years. So what could possibly be different? How about just being successful. Being on top is like having an anchor tied to an ankle and it is pulling them under the pristine waters of Dread Lake. Read More

8 Things to Avoid When Engaging Millennials at Meetings

Meeting Seminar Conference Business Collaboration Team Concept

Millennials comprise of a huge chunk of the country’s demographic. This is the audience you should have your sights set on. Here’s the thing: millennials have very peculiar characteristics.

They take notice of the little things. This is why you have to be very careful of your strategy as there are little nuances here and there that may put them off. There are no-no’s that you should take heed of when hosting an event or meeting with mostly millennials in attendance. Read More

Banner Ads, Conference Websites, and the Meeting Marketer

Banner Ad Conference Website

You are about to read a post about banner ads so I will forgive you for thinking that I have lost my flipping mind. I would not blame you for questioning my sanity, but not for this post… This post is legit.

Unless you were born yesterday, under a rock, or in the wilds of Borneo, you are probably familiar with the traditional uses for banner ads on a website. For example, if you get your local news online, you might see an ad for the car dealer over on Ash Street or if you are an avid celebrity-hound you might see an ad for that sexy time pill or that cruise to Jamaica mon… heck, the two might even go together, but we are not even gonna go there cause this ain’t that kinda site…

Read More

How to Use Technology to Entertain and Engage your Conference Audience

Use Technology to Engage Your Audience

How often do you use your phone for anything other than a phone call, text message or email?

Quite often, right? Jump on the tube in the morning and over half the people will be listening to music, playing a game or reading a book on their Kindle app. Most of us can’t make it through a meal without feeling the need to check our phones, so why not give your event attendees a reason to look at a screen. Read More

Meeting Planners meet The Wallrus

Meeting Planners Social Media Twitter Wall

I am the Walrus… Coo, Coo, Kachoo. Oh wait, this is not an article about the Beatles. I made a mistake. This is an article about the one thing that everyone should do at events but no one knows how to do, even though the most basic forms of the technology are almost 10 years old . We can fix that, because I am the Walrus… Oh crap, I am not the Wallrus, they are the Wallrus and of course we are talking about Social Media Visualization, AKA, the Twitter Wall, whatever wall, which has now become the Social Media Wall and in this case, the Twitter and Instagram Wall which are really the only two social media streams that matter at a meeting or event and they are now why we to spell Walrus, W-a-l-l-r-u-s. Get it. Corny yes but the tool is cool and corny is the new hip. Just ask anyone that works with me. Read More

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