Category - Event Marketing

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8 Things to Avoid When Engaging Millennials at Meetings
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Banner Ads, Conference Websites, and the Meeting Marketer
3
How to Use Technology to Entertain and Engage your Conference Audience
4
Meeting Planners meet The Wallrus
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Event Creatives were not Born Cheap – Makerbook can Help

8 Things to Avoid When Engaging Millennials at Meetings

Meeting Seminar Conference Business Collaboration Team Concept

Millennials comprise of a huge chunk of the country’s demographic. This is the audience you should have your sights set on. Here’s the thing: millennials have very peculiar characteristics.

They take notice of the little things. This is why you have to be very careful of your strategy as there are little nuances here and there that may put them off. There are no-no’s that you should take heed of when hosting an event or meeting with mostly millennials in attendance. Read More

Banner Ads, Conference Websites, and the Meeting Marketer

Banner Ad Conference Website

You are about to read a post about banner ads so I will forgive you for thinking that I have lost my flipping mind. I would not blame you for questioning my sanity, but not for this post… This post is legit.

Unless you were born yesterday, under a rock, or in the wilds of Borneo, you are probably familiar with the traditional uses for banner ads on a website. For example, if you get your local news online, you might see an ad for the car dealer over on Ash Street or if you are an avid celebrity-hound you might see an ad for that sexy time pill or that cruise to Jamaica mon… heck, the two might even go together, but we are not even gonna go there cause this ain’t that kinda site…

Read More

How to Use Technology to Entertain and Engage your Conference Audience

Use Technology to Engage Your Audience

How often do you use your phone for anything other than a phone call, text message or email?

Quite often, right? Jump on the tube in the morning and over half the people will be listening to music, playing a game or reading a book on their Kindle app. Most of us can’t make it through a meal without feeling the need to check our phones, so why not give your event attendees a reason to look at a screen. Read More

Meeting Planners meet The Wallrus

Meeting Planners Social Media Twitter Wall

I am the Walrus… Coo, Coo, Kachoo. Oh wait, this is not an article about the Beatles. I made a mistake. This is an article about the one thing that everyone should do at events but no one knows how to do, even though the most basic forms of the technology are almost 10 years old . We can fix that, because I am the Walrus… Oh crap, I am not the Wallrus, they are the Wallrus and of course we are talking about Social Media Visualization, AKA, the Twitter Wall, whatever wall, which has now become the Social Media Wall and in this case, the Twitter and Instagram Wall which are really the only two social media streams that matter at a meeting or event and they are now why we to spell Walrus, W-a-l-l-r-u-s. Get it. Corny yes but the tool is cool and corny is the new hip. Just ask anyone that works with me. Read More

Event Creatives were not Born Cheap – Makerbook can Help

Creative Resource for Events

Event Creatives are always looking to save a dime because, let’s face it, most event budgets suck… Not because they want to suck, they just do.

Rather than complain that we don’t have the money for this or the money for that, we are always on the lookout for places where we can get good stuff cheap or free so that our events and conferences can look their best. Kinda like finding that really awesome shirt at TJMaxx… No one has to know that you didn’t pay full price. Read More

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