A Better Writing Environment for Event Marketers

Writing for Event Marketers

OK, it is not just for event marketers… all of us in the event biz need a better environment for writing if you do anything creative. From press releases and blog posts to speaker bios and website copy, there is a never ending procession of stuff that needs to be written, edited, and processed through the chain of editorial command and oversight.

Most of us use one of two methods. Word documents that get emailed back and forth (ugg) or Google Docs which, actually, is not horrendous but also not ideal. I have taken to Evernote for this (go figure) with the ability to share notes with collaborators but even the mighty Evernote lacks version control and real time comments.

If you do a lot of writing for your conference, there needs to be a better way.

Enter Editorially.

Editorially might be that way. The program is currently in Beta and has some pretty compelling features for those who write for public consumption and need to share their work with a team.

Focus on the words

A plain text writing environment lets you focus on the words, not the presentation.

Show your work

Compare any two versions and easily see what’s changed (or go back to an earlier version if you need to).

Talk outside the margins

Writing gets better with company. Invite friends and colleagues to get feedback, then tuck their comments out of the way while you work.

See what’s up

Collaboration works best when transparent. Check in on activity feeds and know at a glance what’s happening.

Import and export

Import plain text files and export both Markdown and HTML (perfect for dropping straight into your CMS).

Bring your own device

A responsive design means Editorially is accessible from many different screens and devices.

Never lose your work

Always-on autosave lets you write without worry.

Here is a little video about how it works. I actually like the way that they put this together. Sold me when I first saw it.


It is important to mention (again) that Editorially is currently in Beta so sign up is free and because it is beta, you never know how it is going to go… but, this is a pretty advanced beta stage as you will see.

We have just started the process of putting it through its paces, but so far, this thing is a writer’s / editor’s dream platform.

Keith Johnston

Keith Johnston

Keith is the Managing Partner of i3 Events but is most widely known as the outspoken publisher of the event industry blog PlannerWire. In addition to co-hosting the Bullet List and Event Tech Pull Up Podcasts, he has been featured in Plan Your Meetings, Associations Now, Convene, Event Solutions, and has appeared on the cover of Midwest Meetings Magazine.

Yep. We use cookies. Just like everybody else. Cool? Click OK.