This is part I of my conversation with Jeff Molander, our topic is social media for events.
In Part I we discuss ROI, scratching an attendee’s “itch” and making them want more answers which will get them to take the next step, actually attending.
Jeff Molander is the author of Off the Hook Marketing: How to Make Social Media Sell, adjunct professor of marketing at Loyola University Business School and a social media keynote speaker. You can find out more about him at www.makesocialsell.com.
In part I of this series, Keith Johnston of PlannerWire talks with Jeff Molander, author of “Off the Hook Marketing” about how to make social media serve your need to get butts in the seats at your next conference or event. Covered in this discussion are ROI and getting back to basics.