When it comes to using social media for meetings and events, use a little common sense.
Think that you are posting too much? Pull back… if you think that you are not posting enough, get out there and get more content. If you think that an article is not right for your demographic, hold off. If you think that an article would be perfect for your demographic, post it right away.
Social media is not rocket science, it is not difficult and it is not scary…. it just “is”.
Your group has the chance to become a social media force without ever hiring one consultant, just use your noggin…..exercise a little common sense and the rest is pretty easy.