So, a few months ago I was at a client event in Southern California. The event went great for our client, a huge success.
While I was at this particular conference, I took a few minutes to stroll through the tradeshow portion of the event to have a look see. This is an important thing to do. Great ideas and inspiration can come from many different directions and it is imperative to know what our client’s competition is doing so that our client is well informed and 10 steps ahead.
I noticed a booth as I was leaving that sums up everything you should never do at a show.
This poor lady was just taking notes; she had nothing to do with the company whose tradeshow space this was.
This company went to a lot of expense to get all of the booth items to the show, took a 10×30 space so they could set up a 10×20 booth and have a nice sitting area for attendees, sent staff and paid all of the electrical expenses… I am not even going to say what is wrong with this picture; I will let everyone decide for themselves.
Now is the time to ask yourself a question: Does my booth look like this? If the answer is yes, you are wasting valuable tradeshow dollars because you are saying all of the wrong things about your company.
Originally Published 2/08