Content Marketing is a must for meetings and events and it is not even that hard to get started and be successful.
Check out this awesome infographic on content marketing for beginners that is a great overview on getting going.
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A Beginners Guide to Content Marketing
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Keith Johnston
Keith is the Managing Partner of i3 Events but is most widely known as the outspoken publisher of the event industry blog PlannerWire. In addition to co-hosting the Bullet List and Event Tech Pull Up Podcasts, he has been featured in Plan Your Meetings, Associations Now, Convene, Event Solutions, and has appeared on the cover of Midwest Meetings Magazine.
