Below are books and ebooks that are great reads for meeting and event planners.
Conferences That Work: Creating Events That People Love condenses 30 years experience designing, organizing, and facilitating conferences into an information-packed step-by-step guide to a proven design for creating productive conferences that people love.
Mark’s latest publication “Creating the Perfect Event” is out now. Within its pages is a collection of innovative, trusted and successful ideas on how to create an event which wins on every level!
Over the last ten years, Mark has hosted, moderated and spoken at events – in front of more than 100,000 attendees – around the world.
In this book, he presents a fascinating glimpse at how the best ideas, teamed up with smart planning and an imaginative format come together to create the perfect corporate event.
Use this book to help generate ideas, pull together winning content, explore new ways to plan what happens ‘on-stage’ and to produce great audience evaluation scores!
Today’s new social and virtual platforms and technologies can help you transform the way you market through tradeshows, exhibits, and events – helping you supercharge performance on every metric that matters to you. The Social Tradeshow is the first practical guide to using these new tools to reach more prospects, close more sales, and earn more profits. Renowned industry consultant and thought leader Traci Browne covers every step of the process, revealing what works (and what doesn’t). She offers practical advice, realistic examples, and actionable ideas for companies of all sizes, in both B2B and B2C markets. Discover how to: * Create goals, measurable objectives, and strategies * Identify the tools and techniques most likely to work for you * Integrate social media and virtual events with existing pre-show, at-show and post-show tactics * Avoid older “virtual” techniques that have been proven to fail * Make the most of live streaming, video interviewing, mobile polling, and other innovations * Expand and enhance your community of customers and prospects year-round * Demonstrate the value of social media to key decision-makers
