Animated GIFs, those little animated images that are popular on Pinterest and Tumblr, have finally made their way to Twitter, which will make Twitter even more popular with the masses (and me) than it is today. Imagine. The cool kid getting even cooler.
You might not realize it, but this little change could have a monumental impact on the social world.
But why does this matter to meeting planners and event marketers?
On the surface it really doesn’t matter beyond saying “that is cool” but…..
Twitter Popularity
- You can now count on Twitter becoming even more popular and meetings and events need to be on the popular platforms.
- Twitter being more popular is good because Facebook is starting to smell like leftover ass.
- Conferences and events with limited social budgets or time can concentrate their efforts on the platforms that are increasing in popularity and start to spend less time or even drop the ones that are fading in popularity.
Creative Muscle
- Event marketers and planners are usually creative people. GIFs are creative by nature. You can now create GIFs at your event and post them to Twitter knowing that they will be shared and that is the whole point of social. You want stuff shared.
- Here is a hint, we usually create a cool GIF of the wall of people entering the show floor when the doors open or when they are taking their seats for a general session.
This one little change in the Twitterverse will reverberate for months to come, and other brands are starting to take notice and jump on the Twitter GIF Train already.
Brands using GIFs on Twitter:
OK Meeting Planners – Let the Social Dancing Begin!
