Not too long ago, your boss had a really awesome idea. Fire up the social media machine and start a social media campaign to share information out about your conference or event. They would come in droves he said, they would love your event and things would be just amazing.
Everyone thought that this was a great idea. The web is becoming more social and your attendees all seem to be on Twitter and Facebook. How could you fail? What could go wrong… [Read more...]
"Oh my god, it's full of stars"
The Social Media Universe is Filled with Wonder and is More Important to Meetings and Events than Any Other Marketing Platform.
There, I said it. Social Media is so important that if you do not use it, you will fail.
Social media allows you to interact with attendees, find new prospects, engage your sponsors and promote your speakers. Social media can bring you new revenue streams, allow you to distribute content and can make you the rock star of whatever industry you happen to be in. Social media can open up horizons that you never knew existed.
So Pinterest is here and is making quite a buzz around social media circles. It is a platform that is quite useful for retailers and Etsy stores and I have even been trying it out just to see what all the buzz is about and I will be honest, it is something that is fun and a good diversion from the everyday.
I am working with a client that is really old school when the want to send out a communication, participate in an event or even have a conference call. They use the old ABC Rule.
The ABC Rule is a way to make sure that all of your important communications mean something and have the desired effect.
Don't get "Hype Drunk"
If you hang out in this joint often, you may have noticed a change to the bar…….no, that kinda bar, the one at the top of the page. Yeah, the one up there………get your mind out of the gutter (although I like the way you think).
For many months, I have used HelloBar. Now, I must admit, HelloBar is pretty cool and was a good intro to site top bars. They even offer a pro version that allows you to do all kinds of cool stuff like…like…..like………. well, I really don’t know what the pro version does except charge you 4.95 per month if you have a lot of click-throughs.
I have never doubted that Jimmy Buffett is a smart man, in fact, he is probably one of the smartest people on the planet. Just look at what he used to build an empire… nothing more than the 5 O Clock dream.
He also has some smart people working for him, just look below at this Facebook post from last week.
When you MUST get information to your attendees, only an idiot uses one form of communication. In this case, Team Margaritaville used Local Radio, Satellite Radio, Web…………and SOCIAL MEDIA (Twitter, Facebook).
If some guy peddling bare feet and bikinis is using social media this effectively, how does it make your event look?
Does this rise to the level of a crisis? No… Why?? Because they postponed the start of the show and communicated this delay effectively. This leaves less pandemonium to deal with at the gates (the people who were not listening).
If you think that your attendees are not using social media, I would like you imagine Jimmy Buffett’s demographic and then think of your attendee demographic……..any overlap? Probably
… Enough Said.
Use all forms of communication
A picture is worth 1,000,000 words (inflation y’all)…..
This image validates everything that I have ever said about social media and why your event or conference needs to be there. This image is part of a Prezi created by Carrie Lewis, the Director of Emerging Media at the Humane Society of the United States. Thanks to @JeffHurt for sharing.
If this is how people are identifying with and validating AWESOME groups like the Humane Society, imagine what it could do (or not do) for you the event marketer.
Just something to think about over the weekend.
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