Category - Social Media

Social Media for Events, Meetings, Conferences, Trade Shows

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10 Surprising Things Event Marketers Should Know About Social Media
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40 Simple Web Tools for Associations and Event Planners
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What is Trending for #eventprofs
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Visualize the Visuals with Eventstagram
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I am Emphatic About Social Media for Events

10 Surprising Things Event Marketers Should Know About Social Media

Content Marketing for Event Marketers

I love those interwebs… always serving us up cool new facts and figures in handy 10 packs. All of the information that we could ever need or want in small bite sized chunks that are perfect for the over-worked, over-stressed event marketer brain.

We all know that every social media outpost has its quirks but what are they? Some of the answers are here in this handy dandy infographic from the cool cats over at Mainstreethost and they are downright surprising… hence the name of this post and the name of the infographic… go figure. What do you do with surprising knowledge? Event marketers should use it gain a content marketing advantage because if it is surprising, that means that the other guy probably doesn’t know about it and if they don’t know it, they can’t put it to use for themselves. Boom. Advantage to you.

I recommend that we all take a minute to follow Mainstreethost over on that Twitter-thingie because in addition to this piece of marketing gold, they also touch on other topics that meeting, event, and conference marketers might find useful including “How to use trade shows for content marketing“…

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40 Simple Web Tools for Associations and Event Planners

Association Tech Tools

A really awesome reader, who works for an association whose members do life saving work (really, they are that cool), sent me an email and asked a simple question. Rather than paraphrase and get it wrong, I figured that I would re-post the email for all to see.

I have redacted some of the identifying parts of the email, because, in all honesty, I have I always wanted to redact something because it seems way more cool and important than just removing the text… It makes it seem like super secret stuff, like the CIA or NSA.. So, you will see her association and her name as REDACTED because it is just so 21st century and we all know that I am just a totally hip dude. Read More

What is Trending for #eventprofs

Image: GraphicStock

Image: GraphicStock

I love it when someone builds something just because it needs building.

Yousef El-DardiryFounder of TweetBeam, needed a way for his team to see what was trending across the EventProfs community so he created a tool and hosted it at EventProfs.co 

This new tool allows his team to use what is hot on Twitter to keep tabs on the events industry and react to it in real time. Rather than keep it all to themselves, Yousef thought it would be a good idea to add some features, jazz it up and let it out in the wild for meeting planners and event professionals to use.  Read More

Visualize the Visuals with Eventstagram

Image: DepositPhotos

Image: DepositPhotos

Visualize your visuals man… Sounds like something Jeff Lebowski and Tommy Chong would be talking about after a long night of hanging out together but this post isn’t about the amazing Maui Wowie we are slipping into our morning coffee. What we are talking about is taking social media from the internet to your real world event and turning something virtual into something that can have real impact on the attendee experience and how your attendees perceive their surroundings. Read More

I am Emphatic About Social Media for Events

Image: Deposit Photos

Image: Deposit Photos

Social Media, it sure must be important to meetings and events because I sure talk about it a lot. I yack about it with you, my clients, and my colleagues. I hop on soapboxes the world over to tell everyone that social media is important before an event for marketing and connecting with attendees and everyday it grows more and more vital to the successful “day of” execution and later follow through of said events, conferences, and tradeshows. A good social media plan is mission critical to the health of your event. You need a good team in place. Read More

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