Category - Social Media

Social Media for Events, Meetings, Conferences, Trade Shows

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Content Repurposing for Better Association and Event Marketing
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12 Tips to Increase Twitter Conversion Rates
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Not All Events Can Use Social Media
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10 Surprising Things Event Marketers Should Know About Social Media
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40 Simple Web Tools for Associations and Event Planners

Content Repurposing for Better Association and Event Marketing

Recycle Content

Content Marketing is not a joke, it is not a fad, and it is something that is never going away. In fact, the only thing that is unique about content marketing is that fact that we now call it “Content Marketing”.  Some brilliant marketer added a capital C and M to make it more “official” like… probably got herself a good raise for doing it too… Yep, Content Marketing has been around for a long, long, time and now is the time for you to start putting it to good use without making yourself crazy. Read More

12 Tips to Increase Twitter Conversion Rates

12 Twitter Tips

Twitter is an amazing vehicle for interacting with attendees and members. The size and scope of Twitter’s reach is just staggering and I think that every group, regardless of size will find that many of their members can be found sailing through the Twitterverse clicking links, meeting cool people, and having a grand ol time. Read More

Not All Events Can Use Social Media

Social Media for Events

OK, here is a shocker… What if I said that I do not feel that Social Media is right for all events; that I think that some events cannot be well served by a concentrated, all out social media campaign, and that I think that some events should avoid social media like the plague.

Holy Crap! Did I just say that? Read More

10 Surprising Things Event Marketers Should Know About Social Media

Content Marketing for Event Marketers

I love those interwebs… always serving us up cool new facts and figures in handy 10 packs. All of the information that we could ever need or want in small bite sized chunks that are perfect for the over-worked, over-stressed event marketer brain.

We all know that every social media outpost has its quirks but what are they? Some of the answers are here in this handy dandy infographic from the cool cats over at Mainstreethost and they are downright surprising… hence the name of this post and the name of the infographic… go figure. What do you do with surprising knowledge? Event marketers should use it gain a content marketing advantage because if it is surprising, that means that the other guy probably doesn’t know about it and if they don’t know it, they can’t put it to use for themselves. Boom. Advantage to you.

I recommend that we all take a minute to follow Mainstreethost over on that Twitter-thingie because in addition to this piece of marketing gold, they also touch on other topics that meeting, event, and conference marketers might find useful including “How to use trade shows for content marketing“…

Read More

40 Simple Web Tools for Associations and Event Planners

Association Tech Tools

A really awesome reader, who works for an association whose members do life saving work (really, they are that cool), sent me an email and asked a simple question. Rather than paraphrase and get it wrong, I figured that I would re-post the email for all to see.

I have redacted some of the identifying parts of the email, because, in all honesty, I have I always wanted to redact something because it seems way more cool and important than just removing the text… It makes it seem like super secret stuff, like the CIA or NSA.. So, you will see her association and her name as REDACTED because it is just so 21st century and we all know that I am just a totally hip dude. Read More

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