Category - Social Media

Social Media for Events, Meetings, Conferences, Trade Shows

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Canva – The Event Marketing Graphic Design Tool You Need
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Content Repurposing for Better Association and Event Marketing
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12 Tips to Increase Twitter Conversion Rates
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Not All Events Can Use Social Media
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10 Surprising Things Event Marketers Should Know About Social Media

Canva – The Event Marketing Graphic Design Tool You Need

 

Canva for Event Marketers

A picture tells a story, see the world in an image, you oughta be in pictures, a picture is worth a thousand words… Blah, blah, blah.

Old sayings, draped in cobwebs, hanging in the attic…. and yet, they are true and stand the test of time. The right image makes the written word come alive, an image can spur a fence-sitter into making a decision, and a well crafted image can increase the connection an association or event marketer has with their members and attendees.

Images matter.

Images are a must have for association and event marketing in the internet age because they capture attention and make people with three second attention spans pause long enough to look a little deeper at what you are trying to tell them. I would venture to say that images are one of the most mission critical things that you can add to your association’s or event’s web content. Read More

Content Repurposing for Better Association and Event Marketing

Recycle Content

Content Marketing is not a joke, it is not a fad, and it is something that is never going away. In fact, the only thing that is unique about content marketing is that fact that we now call it “Content Marketing”.  Some brilliant marketer added a capital C and M to make it more “official” like… probably got herself a good raise for doing it too… Yep, Content Marketing has been around for a long, long, time and now is the time for you to start putting it to good use without making yourself crazy. Read More

12 Tips to Increase Twitter Conversion Rates

12 Twitter Tips

Twitter is an amazing vehicle for interacting with attendees and members. The size and scope of Twitter’s reach is just staggering and I think that every group, regardless of size will find that many of their members can be found sailing through the Twitterverse clicking links, meeting cool people, and having a grand ol time. Read More

Not All Events Can Use Social Media

Social Media for Events

OK, here is a shocker… What if I said that I do not feel that Social Media is right for all events; that I think that some events cannot be well served by a concentrated, all out social media campaign, and that I think that some events should avoid social media like the plague.

Holy Crap! Did I just say that? Read More

10 Surprising Things Event Marketers Should Know About Social Media

Content Marketing for Event Marketers

I love those interwebs… always serving us up cool new facts and figures in handy 10 packs. All of the information that we could ever need or want in small bite sized chunks that are perfect for the over-worked, over-stressed event marketer brain.

We all know that every social media outpost has its quirks but what are they? Some of the answers are here in this handy dandy infographic from the cool cats over at Mainstreethost and they are downright surprising… hence the name of this post and the name of the infographic… go figure. What do you do with surprising knowledge? Event marketers should use it gain a content marketing advantage because if it is surprising, that means that the other guy probably doesn’t know about it and if they don’t know it, they can’t put it to use for themselves. Boom. Advantage to you.

I recommend that we all take a minute to follow Mainstreethost over on that Twitter-thingie because in addition to this piece of marketing gold, they also touch on other topics that meeting, event, and conference marketers might find useful including “How to use trade shows for content marketing“…

Read More

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