Category - Social Media

Social Media for Events, Meetings, Conferences, Trade Shows

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Can You Use that Image for your Conference Marketing
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Canva – The Event Marketing Graphic Design Tool You Need
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Content Repurposing for Better Association and Event Marketing
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12 Tips to Increase Twitter Conversion Rates
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Not All Events Can Use Social Media

Can You Use that Image for your Conference Marketing

Young woman think with yes or no choice looking up isolated on w

I know, I know. I have been on an image kick lately. I think that my brain is stuck. First there was the post on Canva, the amazing graphic editing tool and there were all of those cool places that you can find stock photos. I may be stuck on this little issue, but at least it is timely and important.

I know that this is an important subject for three reasons. Number 1 happened Yesterday, I was looking at a conference website and found an image that was obviously taken from the internet. Number 2, last week I had a client ask a specific question about image use. Number 3, just because. Read More

Canva – The Event Marketing Graphic Design Tool You Need

 

Canva for Event Marketers

A picture tells a story, see the world in an image, you oughta be in pictures, a picture is worth a thousand words… Blah, blah, blah.

Old sayings, draped in cobwebs, hanging in the attic…. and yet, they are true and stand the test of time. The right image makes the written word come alive, an image can spur a fence-sitter into making a decision, and a well crafted image can increase the connection an association or event marketer has with their members and attendees.

Images matter.

Images are a must have for association and event marketing in the internet age because they capture attention and make people with three second attention spans pause long enough to look a little deeper at what you are trying to tell them. I would venture to say that images are one of the most mission critical things that you can add to your association’s or event’s web content. Read More

Content Repurposing for Better Association and Event Marketing

Recycle Content

Content Marketing is not a joke, it is not a fad, and it is something that is never going away. In fact, the only thing that is unique about content marketing is that fact that we now call it “Content Marketing”.  Some brilliant marketer added a capital C and M to make it more “official” like… probably got herself a good raise for doing it too… Yep, Content Marketing has been around for a long, long, time and now is the time for you to start putting it to good use without making yourself crazy. Read More

12 Tips to Increase Twitter Conversion Rates

12 Twitter Tips

Twitter is an amazing vehicle for interacting with attendees and members. The size and scope of Twitter’s reach is just staggering and I think that every group, regardless of size will find that many of their members can be found sailing through the Twitterverse clicking links, meeting cool people, and having a grand ol time. Read More

Not All Events Can Use Social Media

Social Media for Events

OK, here is a shocker… What if I said that I do not feel that Social Media is right for all events; that I think that some events cannot be well served by a concentrated, all out social media campaign, and that I think that some events should avoid social media like the plague.

Holy Crap! Did I just say that? Read More

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