Category - Web Design

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4 Tips to Increase Conference Registration Conversion Rates
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Canva – The Event Marketing Graphic Design Tool You Need
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WordPress 4.0 Drops – Event Websites Rejoice
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The Event is Over – What About the Website
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Not Using WordPress for Your Event Website?

4 Tips to Increase Conference Registration Conversion Rates

Conference and Event Registration Conversion

Nearly 90% of marketers today place an increased emphasis on conversion rate optimization (CRO) – and for good reason. In the meetings, travel and hospitality industry, CRO is the key to more registrations — and more importantly, more customer relationships made.

Some CRO tips are universal. But there are other strategies and tactics that can be customized to your specific industry audience.

To help maximize your marketing efforts, we’ve created a list of four ways to capture more conversions specifically tailored to professionals looking to increase registrations and bookings. The recommendations are based on findings from our 2015 Form Conversion Report, which was built on data gathered from more than 650,000 form users. Read More

Canva – The Event Marketing Graphic Design Tool You Need

 

Canva for Event Marketers

A picture tells a story, see the world in an image, you oughta be in pictures, a picture is worth a thousand words… Blah, blah, blah.

Old sayings, draped in cobwebs, hanging in the attic…. and yet, they are true and stand the test of time. The right image makes the written word come alive, an image can spur a fence-sitter into making a decision, and a well crafted image can increase the connection an association or event marketer has with their members and attendees.

Images matter.

Images are a must have for association and event marketing in the internet age because they capture attention and make people with three second attention spans pause long enough to look a little deeper at what you are trying to tell them. I would venture to say that images are one of the most mission critical things that you can add to your association’s or event’s web content. Read More

WordPress 4.0 Drops – Event Websites Rejoice

WordPress for Event Websites

WordPress 4.0 has dropped… watch the short video to get a glimpse of the awesomeness that awaits your event website….

 

The Event is Over – What About the Website

Image: Google Developers Conference 2014

Image: Google Developers Conference 2014

So, the last attendee has gone home. Your event is accomplished, achieved, closed, come to an end, concluded, consummated, discharged, dispatched, done with, ended, executed, finalized, fulfilled, over and done, realized, resolved, settled, terminated, through, worked out, wound up, wrapped up…. it was a hit, smashing, successful, super… now what do you do with that damn website.

I would take a page out of the Google I/O (developers conference) playbook and don’t let your website or attendee excitement go to waste.

Be simple. Be Bold. Be creative. But do something. An idle website is a waste of good cyberspace.

We do stuff like this all the time and I can tell you from experience….  the most important step is knowing where you want the journey to end.

Go and check it out.

Not Using WordPress for Your Event Website?

WordPress for Events

WordPress as a CMS (content management system) for meeting, conference, and event websites has seen explosive growth this year. I wonder how many are not using WordPress and why?

The reason can’t be the cost because the platform is free, most themes can be had for less than $75.00, and hiring someone to put it together to look shiny is somewhere between $500 and $5000 depending on how complex a solution you need……add in some other small costs for plugins and you can have a pretty amazing site on the cheap that will grow with you every step of the way……Hell, you can even do it yourself and skip the developer if you have a few hours. Read More

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