Category - Event Technology

4 Tips to Increase Conference Registration Conversion Rates
11 Ways #EventProfs can Deal with Crazy Email Overload
BusyEvent Mobile – Moving and Shaking in the Event World
Canva – The Event Marketing Graphic Design Tool You Need
Office Lens for Meeting and Event Professionals

4 Tips to Increase Conference Registration Conversion Rates

Conference and Event Registration Conversion

Nearly 90% of marketers today place an increased emphasis on conversion rate optimization (CRO) – and for good reason. In the meetings, travel and hospitality industry, CRO is the key to more registrations — and more importantly, more customer relationships made.

Some CRO tips are universal. But there are other strategies and tactics that can be customized to your specific industry audience.

To help maximize your marketing efforts, we’ve created a list of four ways to capture more conversions specifically tailored to professionals looking to increase registrations and bookings. The recommendations are based on findings from our 2015 Form Conversion Report, which was built on data gathered from more than 650,000 form users. Read More

11 Ways #EventProfs can Deal with Crazy Email Overload

Event Planner Email Overload

Email is the *&#^$% bane of the meetings, event, and association industries. I shit you not. It is so bleeping annoying that I used one swear and two implied swears in my opening paragraph. Email is also one of the best business tools out there so get used to it Mary Sunshine. I hate to break to Mary, but email is here to stay so we all might as well stop bitching and just learn to deal with it. Here are some of the ways that I have found that keep me sane. Read More

BusyEvent Mobile – Moving and Shaking in the Event World


I don’t normally publish press releases because, well, let’s be honest… they are press releases and press releases generally suck.

This one is different cause I know Brian Slawin at BusyEvent as a customer, an online buddy (Facebook and Twitter), and as someone who thinks that they are doing cool stuff for the event community in the mobile app space. I know him well enough to figure that he is probably ready pull his hair out because I have missed so many of our scheduled calls. :-)

It is great to see them grow in this ultracompetitive market and remain cool folks. I hope they keep getting better at what they do! Read More

Canva – The Event Marketing Graphic Design Tool You Need


Canva for Event Marketers

A picture tells a story, see the world in an image, you oughta be in pictures, a picture is worth a thousand words… Blah, blah, blah.

Old sayings, draped in cobwebs, hanging in the attic…. and yet, they are true and stand the test of time. The right image makes the written word come alive, an image can spur a fence-sitter into making a decision, and a well crafted image can increase the connection an association or event marketer has with their members and attendees.

Images matter.

Images are a must have for association and event marketing in the internet age because they capture attention and make people with three second attention spans pause long enough to look a little deeper at what you are trying to tell them. I would venture to say that images are one of the most mission critical things that you can add to your association’s or event’s web content. Read More

Office Lens for Meeting and Event Professionals


I too often find myself beating up on Microsoft. I pick apart Outlook, I make fun of Word. I really have unending disdain for PowerPoint. For these transgressions I am sorry. I am a victim of judging Microsoft for being Microsoft. Truth be told, no matter what any tech-idiot-guru- tells you, there is nothing wrong with Microsoft’s products that could not be fixed by simply taking the word “Microsoft” out of the equation.

Poor little MS is still getting crap from people like me for crap they created 10 years ago. No one noticed that they have left the Vista years behind and have been quietly creating amazing and useful products that are slowly creeping back into fashion. Kinda like Bell Bottoms, Chrysler , and Adidas…

We gave 80’s fashion another try, how about event professionals having a revisit of Microsoft? I gotta tell ya, if you have not tried Microsoft Office lately, you might be surprised to find that it kicks ass on a whole lotta levels. Around here, it is slowly making its way back into vogue with our clients and my office-mates.

A little bit of awesome can also be found in MS’s new iPhone/Android Scanner app called Lens. Evernote users will find it similar to Scannable which we talked about just a few weeks ago.

While Lens is not a game changer that will make Evernote or Google users jump ship, it is one of those small things that make Microsoft Office users confident enough to stay and not look for greener pastures. Meeting and event planners can rest easy knowing that they are not missing out on some amazing feature that the other guys have and they don’t. Basically, if you are working in the Microsoft Ecosystem (meaning you use Word, Outlook, OneNote, etc) Lens is a fine addition to your daily work habits.

BEOs, receipts, floor plans, sketches, whatever… You can use Lens like a visual Hoover to suck up all of that stuff and make it searchable and editable.

Here is a nifty little video they have created to explain it.


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