The Social Media Black Hole is Killing Your Event

"Oh my god, it's full of stars"

The Social Media Universe is Filled with Wonder and is More Important to Meetings and Events than Any Other Marketing Platform.

There, I said it. Social Media is so important that if you do not use it, you will fail.

Social media allows you to interact with attendees, find new prospects, engage your sponsors and promote your speakers. Social media can bring you new revenue streams, allow you to distribute content and can make you the rock star of whatever industry you happen to be in. Social media can open up horizons that you never knew existed.

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Meeting Planner Music Club – Special Edition – MCA

At a young 47, A true music legend has passed away.

MCA (Adam Yauch), one of the three founding members of the Beastie Boys lost his battle with cancer today. The world will sadly be a much quieter place.

From MSNBC:

Yauch co-founded the Beastie Boys with Mike “Mike D” Diamond and Adam “Ad-Rock” Horowitz in 1979. The band started off as a hardcore punk group, but soon began experimenting with hip-hop. The band broke big with their first proper album, “Licensed to Ill,” in 1986, and further albums “Paul’s Boutique,” “Check Your Head” and “Ill Communication” cemented the band as a true superstar act.

In addition to his career with the Beastie Boys, Yauch was heavily involved in the movement to free Tibet and co-organized the Tibetan Freedom Concerts of the late Nineties. In 2002, he launched the film production company Oscilloscope Laboratories.

The Beasties have always been one of my favorite bands, from their old school songs like Fight for your Right and No Sleep Till Brooklyn all the way through songs like Intergalactic and Sabotage.

There is nothing like blasting Sabotage during set up and No Sleep till Brooklyn during tear down.

 

 

At the Event – Always Have A Back Up

Adding just one more can save your budget.

Every event planner packs what they need for their event but some forget to bring a back up for essential equipment. This is especially important when planning events and conferences that are outside of the U.S. because things are not always like they are in the States. This is usually a lesson that most planners (and attendees) have to learn the hard way (me included).

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A Thought on Event Packing

Packing the camera for this one!

I am off to an event this coming week so I am tossing out a little event packing tip that can save you a ton of hassle.

If you have event electronics to bring with you and don’t have a custom case, it pays to have the original packaging that the item came in. The packing material is custom fitted and brought the item safely from where ever it was manufactured so it is the next best thing to a custom case solution….

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Quitting Your Event or Conference Planning Job

This one is for all of the Event and Meeting Planners that are stuck in a dead end meeting or event planning job.  This is for those that want to make a difference but can’t because the boss, the committee or whoever sits above you or next to you just sucks. This is for those who work with people that do not see the true value of events, meetings or conferences. [Read more...]

Quit Complaining, Play Ball and Deliver the Goods

My son is 6 and loves to read, he devours books like cookies. I decided that he may be ready to move up to Harry Potter so I pointed my browser to Amazon, searched for Harry Potter and this is what I was met with:

Harry Potter can be purchased at ANOTHER Site that requires another registration? Not really, not for me, Screw You. [Read more...]

ISES NYC 2012 Sustainability Summit

There are some events that are worth attending and I think that this is one of them. When Johanna contacted me to ask if I could help spread the word, I was totally psyched to do so… and then my latest event popped up and I got totally swamped!

Rather than come up with my own post as to why you should attend this event, I am going to publish the original press release because it hits all of the high points and gets right to the heart of the matter.

The truth of the matter is, everyone in the events community should be producing sustainable events but we are not for a variety of reasons.

If this is something that is on your radar and you are even remotely within a stone’s throw of New York, you owe it to yourself to check out ISES NYC’s upcoming Sustainability Summit taking place next week.

Here are the details:

The time for sustainable meetings and events is here! At the renowned Rubin Museum of Art. ISES NY Metro Chapter holds its 2nd annual Sustainability Summit on April 3rd, catered by Stephen Starr Events. Gain an invaluable 360-degree perspective of the impact of sustainability practices – from smarter global sourcing to local vendors. The 2012 Summit features green event innovators, corporate champions, and environmental experts in an interactive blend of educational workshops, motivating keynotes, and social networking (our new Marketplace 2.0 provides a great space for great minds, great food, and drink). A powerful lineup of guest presenters include:

  • Tensie Whelan, President of the Rainforest Alliance
  • Lee Ballin, Sustainability Manager at Bloomberg LP
  • Robert LaValva, Founder & President of New Amsterdam Market
  • Jimmy Carbone, Owner of Jimmy’s No 43 and Founder of Food Karma Projects, among others

Come to learn and connect; leave with the insights and resources you need to drive sustainability and create green events.

To learn more click here .

FOR FURTHER INFORMATION:

Jill Taub Drury; (212) 213-4600

Encyclopedia Britannica is Ending Print – So Should Your Event

Meeting and Event Planners Should End Print

OK, if an old, stodgy institution like the Encyclopedia Britannica can end their print run to concentrate on their online product, do you not see that it might actually be time for your event to end print as well? [Read more...]

The Meetings and Sex Trafficking Industries Share Something in Common

Meetings Industry and Human Trafficking

Image: Kaleidoscope U of Alabama Birmingham

Sex Trafficking is NASTY. Sex trafficking is one of those things that most people think only happens on the news and other, faraway places but the truth is, it happens where meeting and event planners spend a good portion of our time; Luxury and mid-tier hotels in the United States and around the world.  As screwed up as this sounds, this is where much of this epidemic takes place, right under our noses, above our meeting rooms and all around where we and our attendee’s sleep.

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Install Maintenance Mode Plugin – Video Tutorial

About a year ago, I wrote about Maintenance Mode, a plugin for self hosted WordPress sites, I always wanted to follow it up with a quick video tutorial to show event planners and marketers how simple this plugin is to use on your conference, meeting or event website.

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