Category - Event Planning

1
Meeting Planners and Speakers – The Horror Show
2
20 Most Popular Membership Management Software Solutions
3
The Fear of the Event App Data Breach
4
40 Simple Web Tools for Associations and Event Planners
5
Video is Priceless for Event Marketers

Meeting Planners and Speakers – The Horror Show

Meeting Planners Can Be Evil

OK, OK.. we, as meeting planners, know that some speakers can be a royal pain in the ass. Some of them can be demanding, some can be prissy, and some can be downright rude… but face it, so can we meeting planners. Why don’t we work on the relationship and have a little kumbaya moment before we start to see meeting planners and speakers duking it out in the aisles.  Read More

20 Most Popular Membership Management Software Solutions

I love surfing those crazy interwebs… You just never know what you are gonna find.

The internet can be like walking into the corner grocery for a gallon of milk and walking out with a two boxes of garlic crackers, three bottles of cheap wine and a Janice Joplin CD. Don’t judge… I was just minding my own business, looking for some registration software code and bang, here we are, drinking vino, with stinky breath, jamming to Me and Bobby McGee… In other words, in my hunt for a registration software need, I ran across something really cool about membership software.

You know, its just like going for milk and ending up in New Orleans…. Read More

The Fear of the Event App Data Breach

Image: DepositPhotos

Image: DepositPhotos

Data breaches are real. Data breaches can happen to your event. Data breaches should be on your mind. Data breaches are a serious threat to event apps. The security of your event or conference app is mission critical.

But……

Common sense is also mission critical to the success of your event and fear is the killer of common sense which is why I am not a real big fan of scare tactics in the event world.

Fear marketing (or scare marketing) is designed to play to the most primal part of our brain. Those little slivers in our neural pathways that tell us to run away from really bad things that want to kill us and eat us. Things like lions, tigers, bears, and zombies. It is also that part of the brain that can be manipulated to steer us toward a product or service so that we feel “safe” when we choose whatever they happen to be selling, shilling, or scalping.

We see this popular selling device employed by noble entities with “positive scare campaigns” against child abuse or texting while driving. We also see this tactic used by the not so noble snake oil salesmen like politicians that want us to “vote for them” or “frightening children will invade the border to give us Ebola and steal our jobs while we sleep”. Read More

40 Simple Web Tools for Associations and Event Planners

Association Tech Tools

A really awesome reader, who works for an association whose members do life saving work (really, they are that cool), sent me an email and asked a simple question. Rather than paraphrase and get it wrong, I figured that I would re-post the email for all to see.

I have redacted some of the identifying parts of the email, because, in all honesty, I have I always wanted to redact something because it seems way more cool and important than just removing the text… It makes it seem like super secret stuff, like the CIA or NSA.. So, you will see her association and her name as REDACTED because it is just so 21st century and we all know that I am just a totally hip dude. Read More

Video is Priceless for Event Marketers

 

Image: DepositPhotos

Image: DepositPhotos

Every event tells a story. There is a beginning, a middle, and end. All you need is good planning, great execution and a little luck on to make it a happy tale and not something out of Grimm’s…  But if event marketers are not telling the story to those that did not attend the event, they are missing a huge opportunity.

Most conference organizers stay out of the video marketing pool because they think that they need $10,000 cameras, fancy editing software, big lighting rigs, and Steven Spielberg in order to dive in. Good for them. Let them wait for the perfect storm of money and know how. We can get started today.  Read More

Copyright © 2014, PlannerWire, LLC.