Category - Event Planning

1
The Fear of the Event App Data Breach
2
40 Simple Web Tools for Associations and Event Planners
3
Video is Priceless for Event Marketers
4
The Union Street Guest House, Stupidity, and Your Event Social Media
5
The Pickled Planner – The Americano

The Fear of the Event App Data Breach

Image: DepositPhotos

Image: DepositPhotos

Data breaches are real. Data breaches can happen to your event. Data breaches should be on your mind. Data breaches are a serious threat to event apps. The security of your event or conference app is mission critical.

But……

Common sense is also mission critical to the success of your event and fear is the killer of common sense which is why I am not a real big fan of scare tactics in the event world.

Fear marketing (or scare marketing) is designed to play to the most primal part of our brain. Those little slivers in our neural pathways that tell us to run away from really bad things that want to kill us and eat us. Things like lions, tigers, bears, and zombies. It is also that part of the brain that can be manipulated to steer us toward a product or service so that we feel “safe” when we choose whatever they happen to be selling, shilling, or scalping.

We see this popular selling device employed by noble entities with “positive scare campaigns” against child abuse or texting while driving. We also see this tactic used by the not so noble snake oil salesmen like politicians that want us to “vote for them” or “frightening children will invade the border to give us Ebola and steal our jobs while we sleep”. Read More

40 Simple Web Tools for Associations and Event Planners

Association Tech Tools

A really awesome reader, who works for an association whose members do life saving work (really, they are that cool), sent me an email and asked a simple question. Rather than paraphrase and get it wrong, I figured that I would re-post the email for all to see.

I have redacted some of the identifying parts of the email, because, in all honesty, I have I always wanted to redact something because it seems way more cool and important than just removing the text… It makes it seem like super secret stuff, like the CIA or NSA.. So, you will see her association and her name as REDACTED because it is just so 21st century and we all know that I am just a totally hip dude. Read More

Video is Priceless for Event Marketers

 

Image: DepositPhotos

Image: DepositPhotos

Every event tells a story. There is a beginning, a middle, and end. All you need is good planning, great execution and a little luck on to make it a happy tale and not something out of Grimm’s…  But if event marketers are not telling the story to those that did not attend the event, they are missing a huge opportunity.

Most conference organizers stay out of the video marketing pool because they think that they need $10,000 cameras, fancy editing software, big lighting rigs, and Steven Spielberg in order to dive in. Good for them. Let them wait for the perfect storm of money and know how. We can get started today.  Read More

The Union Street Guest House, Stupidity, and Your Event Social Media

Social Media for Conferences

Image: Deposit Photos

Social media is a fickle little wanker. One day it loves you, the next day you are no better than a bug on a windshield. Watching what happens to some companies is a lot like having a front row seat to “Divorce Wars”… mean, nasty, and vile.

I am never really surprised when social media explodes with the tale of some company doing something silly on social and yesterday’s little eruption about the The Union Street Guest House, a nice looking hotel property in Hudson, NY, was no exception. They fucked up. Bad. Read More

The Pickled Planner – The Americano

Americano (Cleveland)

Welcome the weekend people.

We meeting and event planners use the term “weekend” pretty loosely. I know that you might be setting up a Conference in Calgary, a Meeting in Montana, or an Incentive in India, but that doesn’t mean that you can’t take a few hours on a Friday to chill out, throw on some tunes, and take a minute for yourself… really, you can… Unless of course you can’t. Then I totally get it… Read More

Copyright © 2014, PlannerWire, LLC.