Category - Event Marketing

1
12 Tips to Increase Twitter Conversion Rates
2
Not All Events Can Use Social Media
3
Content Marketing Perfection is Impossible for Event Marketers
4
Are You Sure Your Email Marketing Message is Being Heard
5
The Fear of the Event App Data Breach

12 Tips to Increase Twitter Conversion Rates

12 Twitter Tips

Twitter is an amazing vehicle for interacting with attendees and members. The size and scope of Twitter’s reach is just staggering and I think that every group, regardless of size will find that many of their members can be found sailing through the Twitterverse clicking links, meeting cool people, and having a grand ol time. Read More

Not All Events Can Use Social Media

Social Media for Events

OK, here is a shocker… What if I said that I do not feel that Social Media is right for all events; that I think that some events cannot be well served by a concentrated, all out social media campaign, and that I think that some events should avoid social media like the plague.

Holy Crap! Did I just say that? Read More

Content Marketing Perfection is Impossible for Event Marketers

Association Content Marketing

So here I am. Sitting. Staring at the screen wondering where in the hell the time went, even though I know full well where it went. I got busy. Busy with work. New clients. New events. New cities to see. I am thinking holy shit, what did I do. Over the past 6 months, I have been really erratic with my posts… Well, not erratic, being erratic would imply that I was actually posting something more than the occasional infographic. I have been downright radio silent for weeks and months on end… just crickets chirping in a field of PlannerWire poppies. Read More

Are You Sure Your Email Marketing Message is Being Heard

Association Email Marketing

Test and then retest. Check and then double check.

This is the mantra that I make all of my association clients live by…. You have too. It is mission critical.

Even the most amazing marketing message or important communication will end up in the trash if the message cannot be heard. Don’t believe me? I received this email just this morning and someone did not double check that the image would display properly and they did not test to see if they had a non-HTML version that would show if the image failed to load.

I can’t even tell who it is from…..I did highlight the two things that I could see though….The title and the unsubscribe link.

Marketing Email Fail_edited-1

We all make mistakes. We all blow it on occasion. This however, is a major fail that could have been avoided by two simple checks. Instead, some marketer is scratching their head wondering why no one is responding to their amazing communication and from the sounds of the title, I really wanted to listen.

Food for thought.

 

The Fear of the Event App Data Breach

Image: DepositPhotos

Image: DepositPhotos

Data breaches are real. Data breaches can happen to your event. Data breaches should be on your mind. Data breaches are a serious threat to event apps. The security of your event or conference app is mission critical.

But……

Common sense is also mission critical to the success of your event and fear is the killer of common sense which is why I am not a real big fan of scare tactics in the event world.

Fear marketing (or scare marketing) is designed to play to the most primal part of our brain. Those little slivers in our neural pathways that tell us to run away from really bad things that want to kill us and eat us. Things like lions, tigers, bears, and zombies. It is also that part of the brain that can be manipulated to steer us toward a product or service so that we feel “safe” when we choose whatever they happen to be selling, shilling, or scalping.

We see this popular selling device employed by noble entities with “positive scare campaigns” against child abuse or texting while driving. We also see this tactic used by the not so noble snake oil salesmen like politicians that want us to “vote for them” or “frightening children will invade the border to give us Ebola and steal our jobs while we sleep”. Read More

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