Category - Event Marketing

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40 Simple Web Tools for Associations and Event Planners
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The Event is Over – What About the Website
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Video is Priceless for Event Marketers
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The Unroll Me Effect for Event Marketers
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What is Trending for #eventprofs

40 Simple Web Tools for Associations and Event Planners

Association Tech Tools

A really awesome reader, who works for an association whose members do life saving work (really, they are that cool), sent me an email and asked a simple question. Rather than paraphrase and get it wrong, I figured that I would re-post the email for all to see.

I have redacted some of the identifying parts of the email, because, in all honesty, I have I always wanted to redact something because it seems way more cool and important than just removing the text… It makes it seem like super secret stuff, like the CIA or NSA.. So, you will see her association and her name as REDACTED because it is just so 21st century and we all know that I am just a totally hip dude. Read More

The Event is Over – What About the Website

Image: Google Developers Conference 2014

Image: Google Developers Conference 2014

So, the last attendee has gone home. Your event is accomplished, achieved, closed, come to an end, concluded, consummated, discharged, dispatched, done with, ended, executed, finalized, fulfilled, over and done, realized, resolved, settled, terminated, through, worked out, wound up, wrapped up…. it was a hit, smashing, successful, super… now what do you do with that damn website.

I would take a page out of the Google I/O (developers conference) playbook and don’t let your website or attendee excitement go to waste.

Be simple. Be Bold. Be creative. But do something. An idle website is a waste of good cyberspace.

We do stuff like this all the time and I can tell you from experience….  the most important step is knowing where you want the journey to end.

Go and check it out.

Video is Priceless for Event Marketers

 

Image: DepositPhotos

Image: DepositPhotos

Every event tells a story. There is a beginning, a middle, and end. All you need is good planning, great execution and a little luck on to make it a happy tale and not something out of Grimm’s…  But if event marketers are not telling the story to those that did not attend the event, they are missing a huge opportunity.

Most conference organizers stay out of the video marketing pool because they think that they need $10,000 cameras, fancy editing software, big lighting rigs, and Steven Spielberg in order to dive in. Good for them. Let them wait for the perfect storm of money and know how. We can get started today.  Read More

The Unroll Me Effect for Event Marketers

Image: Deposit Photos

Image: Deposit Photos

If you have never heard of Unroll.me, you are in for a treat because your email life is about to get a whole lot freaking easier.

Unroll.me takes all of the newsletters, updates, and marketing emails that you receive and serves them to you in one daily digest that you can scan when you have a minute. The beauty is that you get to pick what gets rolled up and what stays in your inbox. Read More

What is Trending for #eventprofs

Image: GraphicStock

Image: GraphicStock

I love it when someone builds something just because it needs building.

Yousef El-DardiryFounder of TweetBeam, needed a way for his team to see what was trending across the EventProfs community so he created a tool and hosted it at EventProfs.co 

This new tool allows his team to use what is hot on Twitter to keep tabs on the events industry and react to it in real time. Rather than keep it all to themselves, Yousef thought it would be a good idea to add some features, jazz it up and let it out in the wild for meeting planners and event professionals to use.  Read More

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