Category - Event Marketing

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4 Tips to Increase Conference Registration Conversion Rates
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The 2015 Video Marketing Cheat Sheet
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Can You Use that Image for your Conference Marketing
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Why Your Conference Mobile Strategy isn’t Working
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32 Places for Cheap Stock Photos for #EventProfs

4 Tips to Increase Conference Registration Conversion Rates

Conference and Event Registration Conversion

Nearly 90% of marketers today place an increased emphasis on conversion rate optimization (CRO) – and for good reason. In the meetings, travel and hospitality industry, CRO is the key to more registrations — and more importantly, more customer relationships made.

Some CRO tips are universal. But there are other strategies and tactics that can be customized to your specific industry audience.

To help maximize your marketing efforts, we’ve created a list of four ways to capture more conversions specifically tailored to professionals looking to increase registrations and bookings. The recommendations are based on findings from our 2015 Form Conversion Report, which was built on data gathered from more than 650,000 form users. Read More

The 2015 Video Marketing Cheat Sheet

Conference Video Marketing

Video marketing matters for conferences and events. Those who do not understand this are either ill-informed, delusional, or recently hit in the head with something heavy and we need to get them some medical assistance asap… Put down the mouse and call 911 before they start thinking that attendee registrations were better when they came via fax.

Knowing that video is perfect for marketing and actually doing it are two different things. Many event marketers are afraid of video. I get it. Many of our clients were afraid too but they took their first steps and promptly fell flat on their video face. The difference between their success and other’s failure is that they didn’t give up, together we tried again. And again. And again. Practice makes perfect and all that jazz. You can do it too! Start with an iPhone for heavens sake, it shoots in HD and is sitting in your pocket. Read More

Can You Use that Image for your Conference Marketing

Young woman think with yes or no choice looking up isolated on w

I know, I know. I have been on an image kick lately. I think that my brain is stuck. First there was the post on Canva, the amazing graphic editing tool and there were all of those cool places that you can find stock photos. I may be stuck on this little issue, but at least it is timely and important.

I know that this is an important subject for three reasons. Number 1 happened Yesterday, I was looking at a conference website and found an image that was obviously taken from the internet. Number 2, last week I had a client ask a specific question about image use. Number 3, just because. Read More

Why Your Conference Mobile Strategy isn’t Working

 

 

Technology in the hands

I like Formstack, they have a pretty cool product and we use it for a number of clients websites because it works well and fits their needs for online forms that need some va-voom. That is how I came across this infographic that they put together with five reasons why your mobile strategy isn’t working…. Although, in the conference and association world… Not having a marketing strategy for mobile devices is probably the biggest culprit for making sure that marketing ROI is DOA and it is not even on this list. Read More

32 Places for Cheap Stock Photos for #EventProfs

Stock Photography for Events and Conferences

The Photo Conundrum, here is how it plays out at desks and conference rooms across the association and event world on a daily basis…

It is time to start marketing your event or conference. You need to start updating the website, getting those social media posts ready to roll, and you are warming up the email marketing engine…. And now you need images for all of these internet outposts because you read our post about Canva and you know that images matter.

You open your pictures folder and just like you suspected, the images from last year’s conference still suck. The internet fairies did not sprinkle magic dust and make them better while you sipped margaritas over the summer. You had hoped, but alas… no joy. You wanted to hire a professional photographer but that little witch that controls the budget would not let it happen. “Save some money and lose some money” you had said…”Good one, but still no” she replied. Read More

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