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Taking Advice from an Outsider – A Book Review

I love talking to people that do not do what we do about what we do…. Ain’t that some voodoo. When you talk to smart people that do not plan meetings or events about planning meetings and events you can sometimes get the best advice. Take this for example: Who would...

Social Media – They are Doing it Wrong

I was talking to a potential client (correction, as of 9:08 this morning, a client) and they said they had avoided using social media with their event program because everything that they read tells them that they have to put tons of resources into the practice and...

An Honest Social Media Mistake Can Hurt

Didn’t see this coming. I feel bad for the marketing folks in the Lake Erie Shores & Islands (@LESIWC) marketing department. They sent out a tweet in the run up to father’s day that read: “Golf & Spa Kalahari – #Sandusky Package/Gift...