Social Media will not save a bad event

Life Ring by David H-W

I had the opportunity to speak to a class at Kendall College last night and it was a lot of fun and something that I really enjoy doing. My evenings discussion was on the use of social media for events (the course is on meeting and event planning).

What I failed to mention to the crowd of bright, sharp, future meetings industry leaders (check out my post on what I think of the young breed here) and what I sometimes fail to mention here on the pages of my little corner of the internet, is that Social Media is not going to save your event.

If you have a crappy event, it is still a crappy event. No amount of lipstick is going to make that pig look like a million bucks.

In order to be the meeting or event planner that is amazingly successful, the core product; the actual event; must be 100% on target to succeed in organization and execution.

Social Media simply enables you to survive and thrive above all others.

Social Media can make a crappy event successful one time, maybe two but in the end, the fact that you are giving the people a big ol’ pile of manure is going to make it to the surface and your event will fail.

Before meeting and event planners design a fool proof social media plan, they should first design a fool proof event plan.

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William
Totally agree. When I do consultancy my clients often try to take me down a can social media be the answer to our problems? Its never thy simple. There ate 101 things thy can take wants off track or help them. Social media maybe is part of the solution but it’s never te answer all by itself.