Never underestimate the power of a logo

Never underestimate the power of the Logo.

If you take a minute to think about an event logo, it ties so many things together and provides consistency to all of your event materials and collateral.

You can put the logo in the event marketing, you use it as decor (gobos), it can be the stage backdrop, you put it on the give-aways, you can stick it on the side of the bus, it can go on the menus and on the boards in the hotel lobby. So many things you can do with a logo…. it can go on the event website, it can be your twitter avatar and be a part of your event’s facebook page. People will begin to associate the logo and the event. They see the logo, they think event (it is almost Pavlovian).

Should you be a company that would like a little secrecy about who you are at the hotel, signage featuring the logo can help attendees identify where they are supposed to go without putting your company name out there for the world, your competitors or the press to see.

The size or budget of an event does not matter, you can have a logo created for pennies, I have had logos created for all types of events from seven day conferences to three hour dinners and everything in between.

Go ahead, try it….. you can actually do it yourself at www.logomaker.com, this is a service from HP that allows you to make quick, professional logos. Once created, you can download the logo on a variety of formats so that you can put it everywhere….

Should you have any doubts that your event can’t have a logo, have a look at this post for a Fam Trip to Cabo San Lucas. The event organizers understand that even a Fam Trip is big enough for a good logo!

Sometime in the future, I will write a post about what a 5 year old can teach you about a logo.

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http://profile.typepad.com/ryangillian Ryan Gillian
I completely agree with you regarding the logo, but I would be very cautious using a website such as logomaker. Events held as part of a marketing strategy should be reflective of the company hosting the event. Using logomaker is not only poor practice, but will bastardize a companies corporate identity. Bad Idea. Hiring talented personnel from art direction to logistics is always the best idea.
http://profile.typepad.com/keith_johnston Keith Johnston
Hi Ryan, I understand what you are saying and it makes sense but I do have to disagree on some level. Companies and associations with solid brand identities will most certainly already work with a designer or have them on staff. My comment was directed toward smaller orgs that perhaps don’t have the resources to hire someone that will charge them big bucks for a logo for an event that will be only one evening.
There is also the case of companies that do not want their brand associated with the event which is very common with incentive trips of late.
Having a low cost alternative is fine for many events.